Research Bound

Project Position

Land Evaluation

Research Methods

Real Estate   The real estate industry is affected greatly by outside factors, such as the macro state policies, economic and social, demographic, technological, industry management environment. The whole industry becomes more and more ripe gradually after going through rising , upsurging and backfalling, and now the industry begin to present with competition situation mainly relying on " the brand competition , land store competition and financing competition ". On the one hand, maturity of the Housing market becomes more and more high ,national real estate market continue keeping in good developing state, strong demand stimulate investment increasing, the pursuit of the whole market shift from housing area to the balance of quality and quantitative. On the other hand, the commercial housing market is intensifying rapidly, real estate developers have already begun to develop the commercial use building as the new point of growth of profit. 　　　Research Bound     The competition in real estate industry becomes increasingly warm. It is hard to accurately grasp the changes of supply and demand amount in the market. On the one hand, more and more developers enter into this industry; the number of real estate projects is increasing, and the quality of these projects is difficult to be told apart. On the other hand, the target groups’ decision-making is affected by many kinds of factors; it is growing rational; and ordinary models cannot identify the target groups easily. In this complex market, market research is the absolutely necessary stage of the project developments, and it will refer to other stages of the real estate projects. IMC Co has constituted an operation system of market research on forepart of real estate project, and this system is constantly corrected and tested in the process of summarizing huge amounts of practice. It can offer the developer a powerful support for masterminding the whole project. IMC Co offers customers objective and exact source of information. Countrywide investigation network, specialized council and experts from famous universities have ensured the authority and veracity of the information. At present, in the aspect of real estate industry, IMC Co mainly provides customers with consultation services on the commercial land orientation. 　　Project Position     Project position is a key factor in real estate research, which determines the smooth and complexity of the project operation. IMC consider numerous factors influencing the property orientating in the project, provide our client with rational orientation through the specialized model. Project orientation research of real estate involve competition analysis , market orientation research , price analysis , products research , advertisement research. Research Module of Residence Position 　　Land Evaluation     Land assessment is an important job in earlier stage of the project development, which lays the base for project feasibility analysis and forms the preliminary planning of the project. Using SWOT analysis, IMC compare internal advantage/inferior position and external threat /chance of the enterprise, make overall appraisal of this area and feasible development project. Including: 1) Base on strength and experience of developer, analyzing the developer's resource, raising ability, investment cost and expenses, appraising the project financial affairs. 2) Considering outside uncontrollable factor, assessing risk of the project and figure out the risk evading method. 3) Comparing the inside, external environment condition developer facing, fixing the project investment plan, confirming the development plan of the project and construction scale. 　　Research Methods     In the real estate market research, we will adopt many kinds of methods at the same time, combine the mutual advantage, and reach the ideal research result. The followings are that we usually adopt in the work. In the actual project operation, we will design different method according to the concrete conditions of the project.

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