Precautions
of arranging the scheme of advertisement planning
Five major principles of arranging
planning scheme
Some
suggestions about advertisement plan
Working
content of the advertisement
The
ladders to achieve the final advertising purpose
The
final purpose of the advertisement lies in setting up repeated
purchase of the brand and market share. For achieving this purpose,
it needs to take through following ladders:
Background of IMC Group
Company introduction
Advertisement planning
Commonweal advertisement
Broadcast Media
Communication Process