Boston Matrix
- Boston matrix divides the business of a company into four kinds: Question, star, cash ox and thin dog.
The question business refers to the business of high growing up rate of market , low relative market share.
Star business means high market growing rate, high relative business market share, this is developed by question business, and it can grow up as leader of market at a high speed. Finally it will become cash ox's business in the company.
Cash ox's business means low growing up rate of market, relative high market share, examining the leader in the ripe market, it is a source of enterprise's cash.
The thin dog's business refers to the business of low growing up rate of market , low relative market share. Generally speaking, this kind of business is often meagre profit or even suffered loss.
