Two ways IMC will adopt to obtain data and information: first hand information by market investigation, deep investigation, researchers’ analysis estimation and forecasting; second hand information including public information or companies’ research
Market investigation methods: by questionnaire designed beforehand, we will utilize face to face interview, telephone interview or written paper investigation to obtain information. During the process executives of IMC will use the following methods:
Deep interview: This method is frequently adopted by IMC. Researchers may utilize all channels to communicate with experts or persons in management level. The intention of deep interview is to strengthen research depth and find out the core value of the research. For some important events in the market research or industry consulting researchers in IMC will positively conduct deep interviews with business persons, experts, government officials, consumers and so on.
Collection of secong hand information
Second hand information or data are mainly obtained by public publication, newspaper, magazines and government related statistics materials.
By this IMC will have a quality view on the whole market and which will help companies understand the market deeply.
Background of IMC Group
Background
Real Estate
New Product
Domains
Working Principle
Professional Research Models