Competition intelligence analysis & industrial study is to help customer understand market and marketing activities of target industry. With latest extensive information and in-depth analysis offered by our experts, the customer can make farsighted decision.
For example: Who are the main competitors in market what is the most efficient channel how to meet customer demand better
This research can estimate the market potential and situation, and the reason of tendency and variation.
¡¡¡¡Content
To help the corporate understand its rivals more systematically and deeply, so that it can differentiate and analyze present competition environment.
The main contents include:
Background History and evolution Organization structure
Management Business information
Financial situation market planning Advertising tactics and product promotion
The subjective investigation and analysis and help customer
to understand¡
Verified by multi-channel infomation
Market scale and
segmentation User classification Rival study History and
development tendency Distribution channel Pricing study
Product import and export Terminal user Relevant government policies Swot analysis Market entry study Market entry strategy selection
Second data Corporate investigation Expert interview
¡¡¡¡principles
Before the study, we need to:
Appropriate for what kind of decision making
Setting the clear studying objectives What need to be answer by the study? Who will use the studying result and what action he will adopt Define the business structure in target industry clearly Who are the core customers in the target industry? How to apply the products? Substitution? Is there any public information about customers and suppliers? How to enter the information channels£¿
Market entry Market situation¡ Market scale and structure win higher market share for present business Competition analysis and customer analysis Maintain or quit Tendency and forecast
¡¡¡¡methodology
There are lots of methods to analyze the competition intelligence, we adopt the following mainly:
SWOT analysis Competitor Profile£ºMaster rivals¡¯ tendency and establish corresponding strategy.
Scenario Development£ºOutline the market prospect via analysis to establish corresponding strategy.
War Gaming£ºPlace the competing strategy into a stimulated environment to find out the cons and make improvement.
Benchmarking£ºAn analyzing tool and procedure to measure strictly corporate operation and to contrast with the best corporate.
Through analysis lined upside we hope to answer the following questions£º
What characteristics in present market? Is it open and free for competition or closed?
What is the development tendency of the market?
How about the strength of the present and potential rivals? What are their pros and cons?
What strategy and tactic we should adopt, how the rivals will react to that?
What need to be answer by the study? 
Background of IMC Group
Background
Real Estate
New Product
Domains
Working Principle
Professional Research Models