Brand   Numerous marketing experts believe that the perceptual consumption era has already come, the difference on the quality of the goods will be smaller and smaller. To win a larger market share in the fierce competition, we need an inherent driving force that can represent its consumption value, that is the brand. IMC brings the brand marketing up to the strategic level, which is well greeted by more and more enterprises. IMC believes that systematic management to enterprise‘s brand including two parts: Internal forming , maintenance and external propaganda and promotion of brand culture. Research Content Research Models The brand is a kind of complicated relation symbol, it includes the total of the products , consumer and relation between three of enterprise. Ideological trend Company think present brand concept whether three relation attribute commerce in a regular period these is it unify each other with what interdynamic course transform into to combine Relation mode of symbol,and it create for three of relation and can't bring by kinds of conduct of business of value. On the basis of the consideration of the above, it is to seek " the bridge " between brand and consumer that the ideological trend company offers the core of management of brands, the ideological trend company thinks that it may influence consumer's experience to the brand to each one that good brand management needs, or to the brand activity and decision on view , should all implement strict management and control. The brand that the ideological trend company offers five aspects to customer is studied, including examine nuclear brand assets , refine and define brands , making products to plan , reflect the marrow of brands and follow the state of brands. The ideological trend company promises , pass the good , suitable organic integration of the image of brands and brand strength, promote customers to a kind of degree of the brand, thus influence the market share of the enterprise brand goods and even survival and development of enterprises. 1、Test the current situation of the Brand Capital 2、Find out and define the core power of the brand心 3、Make up band plan based on brand core 4、Turn the brand spirit on the communication tool 5、Track the brand and corrent it in time

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