Competition analysis is an important process in market survey and study, it basic goal is to find out the rival's competitive strategy through all available information, discover its weaknesses and make appropriate tactics to attack, discover its advantages and make appropriate tactics to evade. Handling the rivals¡¯ situation can help company make correct market strategy positioning and competing better with rivals.
IMC will combine scientific models and methods in investigating rivals. The competitive environment is quite extensive to a company, and the factors of participating in competition come from all the social aspects, usually it include the following aspects:
Competitor Research
Competitor Research IMC Provides Mainly Includes the Following Aspects£º
¡¡¡¡Steps
While analyzing the rivals, IMC will carry on operation according to the feasible and scientific steps to handle the sensitivity and opportunities of the market.
¡¡¡¡Content
Because the particularity of different industries, the content of rivals¡¯ study would also be different to some extent. IMC will adopt pertinent rival studying tactics according to the industrial characteristics. Generally, the rival analysis provided by IMC to clients including: competition advantage analysis , marketing channel analysis , pricing tactics analysis, positioning tactics analysis and promotion tactics analysis.
¡¡¡¡Competing Advantages
Generally, occupation rate of market high to indicate company advantage better competition having among market. The ideological trend company usually chooses the top 5 or 10's company or brand as the key study object. While assessing competition advantage inside enterprises, the ideological trend company will adopt tertiary study, perspect the competition advantage which is surveyed and studied the company or the brand.
Background of IMC Group
Background
Real Estate
New Product
Domains
Working Principle
Professional Research Models