The marketing channel of the industrial products has great homogeneity, and that of the consuming goods occupies more important position in the marketing tactics because of its complexity and diversification. With aggravation of market competition, IMC believe the corporate business need to develop towards more depth and particularity.
IMC adopts different distribution channel to the consuming goods and industrial products . Comparatively speaking, the marketing channel is relatively long that regards consumers as the target, the sales channel of industrial products has less links. This is decided by characteristic of the products.
Channel Research
Under the guiding idea of "optimizes the structure of channel, reduce the cost and improve efficiency ", IMC analyze the traditional marketing channel and suggest new type channel that can meet the requirement of market and corporate. We will consider a lot of factors during the process of channel study and offer our customer channel layout strategy , channel administrative decision and material distribution tactics.
Channel Research IMC provides Mainly includes the Following Aspects£º
¡¡¡¡Channel Management
Experience shows that the distribution channel should usually account for 15%-40% of the retail price of goods and service in an industry. Through the analysis of existing channel, rivals' channel and inspection on product's characteristics to make the rational marketing channel and relevant polices and improve enterprise's competitiveness and profit rate.
Because a lot of new developing distribution channels appear in each industry at the same time, IMC creates opportunities to clients in cost cutting down and market segmentation capture rapidly; Look for opportunities by understanding channel, bring higher repayment to enterprises through the specialized channel administrative skills.
Background of IMC Group
Background
Real Estate
New Product
Domains
Working Principle
Professional Research Models