Medicine Retailing

Health Care Products

Research Models

Medicine &Health Care   With the development of economy and the enhancement of people’s living standard, drugs as well as health protection products are coming into common people’s family at very fast speed, and that makes a great landscape of the consumption in China in recent years. IMC Company researches on medicine & health protection products. We regard the promotion of medicine & health protection products industry development as our own responsibility, and observe the market, serve our customers in a rational and long-term angle of view. We want to become the urger of enterprise rational management, as well as the explorer and executant of enterprise scientific decision. We will do our best to assist the decision-makers and executants in the enterprises in the market competition. The medicine & health protection products research of IMC Co. starts with the demand and problems of marketing department, devotes to provide manufacturers, dealers, retail merchants, scientific research institutions and other organizations with specialized market investigation and study, marketing layout, basic investigation and study data, market information, creative dissemination and so on. IMC Company’s research serves below clients, including: drugs retail enterprises over the country, drugs and health protection products manufactures, administrations, scientific research institutions; Medical care system; Information institutions and so on. 　　Medicine Retailing     In the process of transformation from planned economy to market economy in China, the whole circulation of drugs industry, from manufacture to wholesale and retail, is seller's market. Great amount of medicines business enterprises have obtained the rich profit in this period of time. After the market economy was formed, the medical system was reformed; the classified management of drugs was implemented. Foundational function of market becomes increasingly important in resources disposition. The attraction of drugs retail market is increasing. A large amount of drugs manufacturers, wholesalers and the retail merchants continually appear. Drugs enterprises, that used to enjoy the profit alone, now are facing the brand competition, price competition and service competition with a mass of dispersive competitors. At present, the number of drugs manufacturers, wholesale enterprises and retailer have already been up to over 6,000, 17,000 and 120,000 respectively. The increase of competition has brought the unprecedented challenge to the general drugs circulation enterprises. How do these enterprises survive in the market development? We need to pay attention to the core competitive ability of modern drugs retail trade. IMC Company thinks that the core competitive ability of modern drugs retail trade mainly includes three aspects: Network resources, brand value as well as customer management. 　　Health Care Products     In the recent 20 years, the sale of sanitarian foods in USA has grown by 36 times, in Japan it has grown by 32 times, and in the countries of European Economic Community it grows every year by 17%. In our country in recent several years, "use the money to buy the health" has become a fashion. So the health products expense grows rapidly. In China, the average expense per person on sanitarian products in cities grows by about 90% every year, while the average expense on transportation & communication, education, cultural entertainment, housing, food & clothing grow by about 65%, 35%, 31%, 38%, and 30% respectively. In 35 large and medium cities over the country, 30% people give the health products to their relatives and friends as the presents. In the top 10 cities like Beijing, Tianjin, Shanghai and Hangzhou, over 83% children above 10 years old have taken the health products. Obviously, the sanitarian products market has huge potential. In recently four or five years, medicine & health protection products have already developed to more than 3,000 manufacturers, 4,000 varieties, and 30 billion Yuan sale per year under the consumption upsurge. But, the Chinese market medicine & health care production industry is enormously instable. It is relatively easy to enter into the market because of the lower policy barrier and technical barrier. On the other hand, the medicine & health care product industry is influenced easily by consumers (the application of 4P theory is especially important in this industry). The market undulation is enormous. IMC Company analyzes the current main characteristic of this industry, and provides our customers with following service: 　　Research Models

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