Because of some basic characteristics, such as less entry barriers, low centrality of industry, supply exceeds demand and strong dependence on other industries for existence; textile and rag trade are growing up slowly. Though in the past 5 years, both the increase rates of income and profit were higher than the increase rate of GDP of the same time, the growth of trade were at an unsatisfactory speed. The main reason is that the expansion of the trade restrained the expansion of each enterprise. The number of enterprises increased too quickly, so that the increase rate of the enterprise¡¯s income was only 5.7% and it was lower than the increase rate of GDP of the same time.
In the next few years, the exportation of textile and dress will directly determine the profit increase space of the trade. After the quota system is abolished on January 1st in 2005, the exportation will increase by additional 6 percents. At present, in China, 58% of textile and dress are exported; the future increase in exportation will raise the profit of the trade by about 3 percents. Generally speaking, in the next 3 years, the growth of textile and rag trade is promising; the increase rate of income and profit will be kept on the level of over 12%.
The productivity of Chinese textile and dress is absolutely dominant in the world. But in terms of product structure, medium and low-end products take a large proportion, while products with high additive value take a little proportion. Besides that, the trade shows other shortcomings like weak ability in product design, short of new kind material, less leadership of fashion, etc. The market competition largely depends on the low cost of labor. It is also the advantage of the Chinese textile and dress.
With the maturity of Chinese dress market, the conformation of China¡¯s rag trade is also changing. The textile industry, the rag trade and the retail trade are interdependent and interact. They shape the traditional basic structure of China¡¯s textile and rag trade.
¡¡¡¡Service Objects
China¡¯s dress enterprises paid less attention on the marketing. The marketing mode has been timeworn and it is hard to transform. Quite lot enterprises are not good at market research. Their product orientation is ambiguous. To make the brand famous is the objective of most enterprises. And to set up a famous brand name will be the future marketing mode.
The content of dress market research is quite broad. Any factor that can affect the marketing behavior of dress enterprises will be the inquisitional object.
Generally speaking, the content of dress market research includes 4 parts like market environment research, market demand research, products research and marketing activity research.
IMC offers services in below aspects, including:
implemental strategy of product diversity
implemental strategy of enterprise integration
inner diagnoses
to set up the brand name
detail strategy for entry into market and enterprises¡¯ development
overseas marketing strategy
Some Introduction
¡¡¡¡Investigation Methods
Many methods can be applied in the research of dress market. Weather the use of method is right will have great influence on the investigation result. Dress enterprises must choose correct types and methods to do the dress market research, basing on their actuality.
¡¡¡¡Industry Resources
Wide investigation network and plenty consulting channels
Keep good relationship with governmental administrations, junior colleges and universities, as well as many guilds.
Data-base that continuously completed with new information of the trade
Background of IMC Group
Background
Real Estate
New Product
Domains
Working Principle
Professional Research Models